Open to studio & freelance work · 2026

Valentina Sepúlveda García Motion &
Identity
Designer

I animate brands, characters and stories: frame-by-frame animation, motion graphics, illustration and custom type for studios, documentaries and small brands.
Based in Mérida, México. Available remote.

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Showreel · DISIDNT

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Project 01 / 05 · Identity in motion

DISIDNT

Pixel-art identity system and site walkthrough for an audiovisual production company.

RoleMotion design, illustration, sound edit
ToolsIllustrator · After Effects · Photoshop · Audition
65%
Character
Scenario
Type
Prop
The brief

Translate an existing logo and graphic assets into a living pixel-art world that shows how the studio thinks and works, for its website and social channels.

What I did

I designed the pixel-art system, illustrated and animated the character set frame by frame, and directed the 49-second walkthrough, including its sound edit.

Project 02 / 05 · Motion system

CEJUDI

Botanical illustration system (regional flora, growth cycles and a bougainvillea system) and animated logo and wordmark for a civic brand.

RoleIllustration of the botanical system; animation of the logo, wordmark and type
ToolsIllustrator · After Effects
Botanical system
FloraFlamboyant illustration
FloraMakulí illustration
BugambiliaBougainvillea mark
Wordmark
Milpa · growth system
Drag to grow →
The brief

Give the brand a visual world rooted in the Yucatán landscape that could grow and bloom across print, screen and video.

What I did

I illustrated the botanical elements and animated the logo and wordmark. For the typographic compositions, my contribution was animation only.

Project 03 / 05 · Type & motion

DAAZ

Animated brand system and custom typeface for a music artist, from a music video to credentials and social.

RoleMotion design, font design
ToolsIllustrator · After Effects
Title animation
Writing
Logo
Ribbons
DAAZ Sans custom alphabet
DAAZ Sans · type tester0/42
TYPE SOMETHING…
Click and type your own message
The brief

Animate the artist's existing visual assets for a music video and for a set of pieces around the release.

What I did

I animated the brand assets for the music video and a set of pieces that show how flexible the identity is, and I vectorized a custom typeface derived from the project's concept.

Project 04 / 05 · Documentary titles & data

Las Sufragistas
del Sur

Cross-stitch title cards, data animations and the official poster for a short documentary on the women who shaped Yucatán's political history.

RoleMotion graphics, illustration (poster typography by others)
ToolsIllustrator · After Effects · Procreate
PosterLas Sufragistas del Sur illustrated poster
Data · Sufragistas
Las Sufragistas del SurA key figure from the documentary, cross-stitched frame by frame.
Data · Rosa
Rosa Torre GonzálezThe numbers behind her story, animated as embroidery.
Data · Elvia
Elvia Carrillo PuertoThe numbers behind her story, animated as embroidery.
Data · Congreso
Primer Congreso Feminista, 1916Held in Mérida: the first feminist congress in Mexico.
Title card · Rita
Rita Cetina GutiérrezEducator and poet. In 1870 she founded La Siempreviva, the school and magazine where Yucatán's feminism took root.
Title card · Elvia
Elvia Carrillo PuertoSuffragist. In 1923 she became one of the first women elected to a state congress in Mexico, in Yucatán.
Title card · Rosa
Rosa Torre GonzálezIn 1922 she was elected to Mérida's city council, the first woman to hold elected office in Mexico.
Title card · Consuelo
Consuelo Zavala CastilloTeacher. She chaired the First Feminist Congress of Yucatán in 1916, the first in Mexico.
The brief

Introduce each featured woman with a title card that feels handmade and regional, and make the key figures of the story legible on screen.

What I did

I created cross-stitch-inspired title animations for each suffragist, designed the motion graphics that highlight the data, and illustrated the official poster (typography by the production team).

Project 05 / 05 · Identity & motion

Cortex Lab

Visual identity and motion for a brand of custom 3D-printed cookie cutters, developed from the founder's idea.

RoleConcept development, identity, motion
ToolsIllustrator · After Effects
Social animation
Icon system
Linear color system Cortex Lab linear color system, version 1 Cortex Lab linear color system, version 2 Cortex Lab linear color system, version 3
The brief

A small maker brand needed a name-to-screen identity that felt playful and precise at the same time, like the product.

What I did

Starting from the founder's idea, I developed the concept, the visual identity and the motion design: a modular icon system built from the cutter shapes, a linear color system and the brand's first social animations.

Valentina Sepúlveda García
About

I'm a motion and identity designer from Mérida. I draw, animate frame by frame and build motion systems that give brands and stories a way to move. I've worked in-house at a design studio and in production, and I like leading small teams toward a result everyone is proud of.

Experience
  • Casa Anomalías · Multimedia design assistant · Jun 2025 - present
  • Producción Dinamita · Production intern, rebranding & social strategy · Jan - Apr 2025
  • Magic Hammer · Design intern, credits & looped animations for "La Casita del Horror" · May - Aug 2023
Education
  • Universidad Tecnológica Metropolitana · Bachelor's in Digital Design & Audiovisual Production · 2023 - 2025
  • Universidad Tecnológica Metropolitana · Associate degree in Digital Design, Animation · 2021 - 2023
Services
  • Motion graphics & brand animation
  • Frame-by-frame 2D animation
  • Identity & illustration
  • Custom type · Sound edit
Tools
  • After Effects · Illustrator · Photoshop · Premiere Pro
  • Audition · Ableton · Figma · CapCut · Notion
Languages
  • Spanish · native
  • English · C1 (Oxford) / B1 (Cambridge)
  • French · B2 (DELF)
  • Chinese · HSK 1
Availability
  • Open to studio roles & freelance
  • Mérida, MX · remote · hybrid on request
Contact

Got a project?Let's talk.

Available for motion, identity and animation work, studio or freelance, in Mérida or remote. I usually reply within a day.